Utilizing EEG to Explore Design Fixation during Creative Idea Generation

3 Creative Idea Generation

Organisations acknowledge the fact that competitive advantage depends heavily on their ability to capitalise on their employees’ ideas as well as to support and maintain creativity within their working environments. Thus, the importance of creativity has long been recognised in management. This chapter reviews the current literature on creativity and discusses various views, which provide a the...

Explaining idea sharing mechanisms: Linking diversity and network factors to explore creative teams

Design Ideas, Reflection, and Professional Identity: How Graduate Students Explore the Idea Generation Process

Within design thinking, designers are responsible for generating, testing, and refining design ideas as a means to refine the design problem and arrive at an effective solution. Thus, understanding one’s individual idea generation experiences and processes can be seen as a component of professional identity for designers, which involves the integration of knowledge, action, and being in support...

How minimal executive feedback influences creative idea generation

The fixation effect is known as one of the most dominant of the cognitive biases against creativity and limits individuals' creative capacities in contexts of idea generation. Numerous techniques and tools have been established to help overcome these cognitive biases in various disciplines ranging from neuroscience to design sciences. Several works in the developmental cognitive sciences have d...

Frontotemporal and dopaminergic control of idea generation and creative drive.

This article presents a three-factor anatomical model of human idea generation and creative drive, focusing on interactions between the temporal lobes, frontal lobes, and limbic system. Evidence is drawn from functional imaging, drug studies, and lesion analysis. Temporal lobe changes, as in hypergraphia, often increase idea generation, sometimes at the expense of quality. Frontal lobe deficits...